今天我们来聊聊六级真题,以下6个关于六级真题的观点希望能帮助到您找到想要的大学知识。
本文目录
2022年6月英语六级作文部分真题及答案(第二套)
关于2022年6月英语六级第二套试卷作文部分的真题及答案出炉了,我已整理好了, 想看的朋友不要错过了,下面是我整理的“2022年6月英语六级作文部分真题及答案(第二套)”,欢迎大家参考阅读。 2022年6月英语六级答案第二套 六级作文部分 Writing To write an essay that begins with the sentence "nowadays more and more people choose to live an environmentally friendly lifestyle." 范文 Nowadays more and more people choose to live an environ-mentally friendly lifestyle. They tend to produce less rubbish in their daily life and try to recycle anything that can be reused. Some even become enthusiasts and encourage more people around them to change their lifestyles into the more environ-mentally friendly ones. Simon, one of my best friends, is a typical youngster who lives an environmentally friendly lifestyle. He tries not to buy prod-ucts during the manufacture of which much pollution may be caused. After using up the goods he bought, he would always reuse the packages of the goods for other purposes. He also tries to reduce the pollution from human-made machines. No matter in very hot summer or in freezing cold winter, he never uses air conditioners. He believes that it does us good to stay in a natural environment and reducing the use of air condition-ers can save more electricity as well. As people's awareness of protecting and guarding the earth becomes stronger,an increasing number of people from differ-ent fields will join to live sustainably and eventually make the world a more worthy place to live.
2022英语六级6月作文部分真题及答案(第一套)
2022年下半年英语6级第一套作文部分的真题及答案已经出来了,我已经整理在下面了,感兴趣的来看看吧!下面是整理的“2022英语六级6月第一套作文部分真题及答案”,此文本仅供参考,欢迎大家参考阅读。 2022年6月英语六级答案第一套 作文部分真题及答案 Writing Nowadays more and more people keep learning new skills to adapt to a fast-changing world.you can make comments,use examples,or use your personal experiences to develop your essay. 范文∶ It is a truth universally acknowledged that we are living in a constantly changing world. What seemed absolutely right yesterday may prove wrong today. Therefore, it is essential for everyone to keep learning new skills, so they can keep up with the pace of modern world. This mentality counts in almost every stage of our life.First, when a student keeps learning new skills, he/she always asks for more and desires to explore the unknown world. Therefore, there is an excellent chance that he/she stands out in peer groups. Second, in the workplace,office workers with such attitude generally finish his/her tasks in a higher quality, and they are more likely to climb up the ladder more quickly than their colleagues who content themselves with the skills they already have.Besides, in our daily life, people who keep learning new skills are more positive, and everyone around them must be fond of making friends with them. In all, we must keep learning new skills so as to adapt to the fast-changing world. On the one hand, we should make friends more with people who have such attitude,and let their positive energy influence us.On the other, we should bear in mind that what remains unchanged is change itself, so we should never stop learning new skills.
2020年7月英语六级听力真题
2020年7月英语六级听力真题: Part Ⅱ Listening Comprehension (25 minutes)
Section A Directions: In this section, you will hear two long conversations. At the end of each conversation, you will hear some questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D) . Then mark the corresponding letter on Answer Sheet 1with a single line through the centre.
Conversation One M: Tonight, we have a very special guest (1) Mrs. Anna Sanchez is a three time Olympic champion and author of the new book To the Edge Mrs. Sanchez, thank you for joining us.
W: Thank you for having me. M: Let’s start with your book. What does the title To the Edge mean? What are you referring to? W: (2) The book is about how science and technology has helped push humans to the edge of their physical abilities. I argue that in the past 20 years, we have had the best athletes the world has ever seen.
M: But is this a fair comparison? How do you know how, say, a football player from 50 years ago would compare to one today? W: Well, you are right. That comparison would be perhaps impossible to make. But the point is more about our knowledge today of human biochemistry, nutrition, and mechanics. (3) I believe that while our bodies have not changed in thousands of years. what has changed is the scientific knowledge. This has allowed athletes to push the limits of what was previously thought possible.
M: That’s interesting. Please tell us more about these perceived limits. W: The world is seen sports records being broken that could only be broken with the aid of technology. Whether this be the speed of a tennis serve or the fastest time in a hundred meter dash or 200 meter swimming race.
M: (4) Is there any concern that technology is giving some athletes an unfair advantage over others? W: That is an interesting question. And one that has to be considered very carefully. Skis, for example, went from being made of wood to a metal alloy which allows for better control and faster speed. There is no stopping technological progress. But, as I said, each situation should be considered carefully on a case by case basis.
Question 1: What do we learn about Anna Sanchez? Question 2: What is the woman’s book mainly about?
Question 3: What has changed in the past thousands of years? Question 4: What is the man’s concern about the use of technology in sports competitions?
Conversation Two W: I’ve worked in international trade all my life. My father did so to be for me. So 1 guess you could say it runs in the family.
M:What products have you worked with? W:All sorts, really. I’ve imported textiles, machinery, toys, solar panels, all kinds of things over the years. Trends and demand come and go. (5) So one needs to be very flexible to succeed in this industry.
M:I see what goods are you trading now? W:I now import furniture from China into Italy and foods from Italy into China.(6)I even use the same container.It’s a very efficient way of conducting trade.
M:The same container. You mean you own a 40 foot cargo container? W:Yeah, that’s right. (7)I have a warehouse in Genoa over Italy and another in Shanghai. I source mid century modern furniture from different factories in China. It’s very good value for money. I collet it all in my warehouse and then dispatch it lo my other warehouse in Italy. Over there I do the same, but with Italian foods instead of furniture, things like pasta, cheese, wine, chocolates. And I send all that to my warehouse in China in the same freight container I use for the furniture.
M:So I presume you sell both lines of products wholesale in each respective country. w:Of course. I possess a network of clients and partners in both countries. That’s the main benefit of having done this for so long. I’ve made great business contacts over time.
M:How many times do you ship? W: 1 did 12 shipments last year, 18 this year, and I hope to grow to around 25 next year. Thar’s both ways there and back again. Demand for authentic Italian food in China is growing rapidly. And similarly, sales of affordable, yet stylish wooden furniture are also increasing in Italy. (8)Furniture is marginally more profitable, mostly because it enjoys lower customs duties.
Question 5: What docs the woman think is required to be successful in international trade? Question 6: What does the woman say is special about her way of doing trade?
Question 7: What docs the woman have in both Italy and China? Question 8: What does the woman say makes furniture marginally more profitable?
Section B Directions: In this section, you will hear two passages. At the end of each passage, you will hear some ques- tions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D) . Then mark the corresponding letter on Answer Sheet 1 with a single line through the center.
Passage One Too many people view their jobs as as day prison, which they are paroled every Friday, says Joel Goodman, founder of the humor project, a humor consulting group in Saratoga springs, New York. (9) Humor unlocks the office prison because it lets adults bring. some of their childlike spirit to the job, according to Howard Pollio, professor of psychology at the university of Tennessee Knoxville. And office with humor breaks is an office with satisfied and productive employees.(10) Polio conducted a study that proved humor can help workers Excel at routine production tasks. Employees perform better when they have fun. In large corporations with a hierarchy of power, there is often no outlet for stress. Every company needs underground ways of poking fun at the organization, says Lynn and Mark, a speaker on workplace humor for saint Mary’s health center in saint Louis.
Kodak Rochester, New York branch, discovered a way for its 20000 employees to uncork their bottled up resentments. There 1000 square foot humor room features a toy store. Among the rooms, many stress reducing gadgets, the main attraction is a boss doll with detachable arms and legs. (11) Employees can take the doll apart as long a they put its arms and legs buck in place. Sandy Cohan, owner of a graphic print production business, created the quote board to document the bizarre phrases people say when under strict deadlines, when you’re on distress, you say stupid things, says Cohen. Now we just look at each other and say that’s one for the quote board.
Questions9 to 11 are based on the passage you have just heard. Question 9. What docs the passage say about humor in the workplace?
Question 10. What does the study by Howard Polio show? Question 11. What can codex employees do in the humor room?
Passage Two (12)Public interest was aroused by the latest discovery of a changed gene in obese mice The news was made known by Rockefeller university geneticist Jeffrey Friedman. The researchers believe this gene influences development of a hormone that tells organism how fat or full it is (13)Those with he changed gene may not sense when they have eaten enough or if they have sufficient fatty tissue. and thus can’t tell when to stop eating.
The researchers also reported finding a gene nearly identical to the mouse obesity gene in humans. The operation of this gene in humans has not yet been demonstrated, however. (14)Still professionals like university of Vermont psychologist Eyster Ross Bloom reacted enthusiastically. This research indicates that people really are born with a tendency to have a certain weight, just as they are to have a particular skin color or height. Actually, behavioral geneticists believe that less than half of the total weight variation is programmed in the genes, while height is almost entirely genetically determined. Whatever role genes play Americans are getting fatter. A survey by the center for disease control found that obesity has increased greatly over the last 10 years. (15)Such rapid change underlines the role of environmental factors like the abundance of rich foods in Americans overeating. The center for disease control has also found that teens are far less physically active than they were even a decade ago. Excepting that weight is predetermined, can relieve guilt for overweight people. But people’s belief that they cannot control their weight can itself contribute t0 obesity.
Questions 12 to 15 are based on the passage you have just heard. Question 12. What does the speaker say has aroused public interest?
Question 13. What do we learn about the changed gene? Question 14. What does university of Vermont psychologist Eyster Ross Bloom say?
Question 15. What accounts for Americans obesity according to a survey by the center for disease ontrol? Section C
Directions: In this section, you will hear three recordings of lectures or talks followed by three or four ques- tions. The recordings will be played only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D) . Then mark the corresponding letter on Answer Sheet 1 with a single line through the center. Recording One
Qualities of a relationship such as openness, compassion and mental stimulation, or of concern to most of us regardless of sex. But judging from the questionnaire response, they are more important to women than to men. Asked to consider the ingredients of close friendship, women rated these qualities above all others. (16) Men assigned a lower priority to them in favor of similarity and interest, Selected by 77% of men and responsiveness in a crisis, chosen by 61% of male respondents, mental stimulation ranked 3rd in popularity by men as well as women was the only area of overlap. Among men, only 28% named openness as an important quality. Caring was picked by just 23%. (17) It is evident by their selections that when women speak of close friendships. they are referring to emotional factors. While men emphasized the pleasure they find in a friend’s company, that is, when a man speaks of a friend, he is likely to be talking about someone he does things with, a teammate, a fellow hobbyist, a drinking buddy. These activities are the fabric of the friendship. It is a doing relationships in which similarity in interests is the key bond. This factor was a consideration of less than 11% of women. Women opt for a warm emotional atmosphere where communication flows freely. Activity is mere background.
Lastly, men, as we have seen, have serious questions about each other’s loyalty. Perhaps this is why they placed such strong emphasis on responsiveness in a crisis. Someone I can call on for help. Women, as their testimonies indicate, are generally more secure with each other and consequently are more likely to treat this issue lightly. In follow up interviews, this was confirmed numerous times. As woman after woman indicated that being there when needed was taken for granted. (18) As for the hazards of friendship. more than a few relationships have been shattered because of cutthroat competition and feelings of betrayal. This applies t both men and women, but unequally in comparison, nearly twice as many men complained about these issues as women. Further, while competition and betrayal are the main thorns to female friendship: men are plagued in almost equal amounts by two additional issues lack of frankness and a fear of appearing unmanly. Obviously, for a man, a good friendship is hard to find. Question 16: What quality do men value most concerning friendship according to a questionnaire esponse?
Question 17: What do women refer to when speaking of close friendships? Question 18: What may threaten a friendship for both men and women?
Recording Two (19) The partial skeletons of more than 20 dinosaurs and scattered bones of about 300 more have been discovered in Utah and Colorado at what is now the Dinosaur National Monument. Many of the best specimens may be seen today at museums of natural history in the larger cities of the United States, and Canada. This dinosaur pit is the largest and best preserved deposit of dinosaurs known today. (20) Many people get the idea from the mass of bones in the pit wall that some disaster, such as volcanic explosion or a sudden flood. killed a whole herd of dinosaurs in this area. This could have happened, but it probably did not.
The main reasons for thinking otherwise, other scattered bones and the thickness of the deposit in other deposits where the animals were thought to have died together, the skeletons were usually complete and often all the bones were in their proper places. Rounded pieces of fossil bone have been found here. These fragments got their smooth, round shape by rolling along the stream bottom. In a mass killing, the bones would have been left on the stream or lake bottom together at the same level. But in this deposit, the bones occur throughout a zone of sandstone about 12 feet thick. The mixture of swamp dwellers and dry land types also seems to indicate that the deposit is a mixture from different places. The pit area is a large dinosaur graveyard-not a place where they died. (21) Most of the remains probably floated down eastward flowing river until they were left on a shallow sandbar. Some of them may have come from faraway dry land areas to the west. Perhaps they drowned trying to cross a small stream, all washed away during floods. Some of the swamp dwellers may have got stuck in the very sandbar that became their grave. Others may have floated for miles before being stranded.
Even today, similar events take place: When floods come in the spring, sheep, cattle, and deer are often trapped by rising waters and often drown. Their dead bodies float downstream until the flood recedes, and leaves them stranded on a bar or shore where they lie, half buried in the sand until they decay, Early travelers on the Missouri River reported that shores and bars often lined with the decaying bodies of buffalo that had died during spring floods. Question 19: Where can many of the best dinosaur specimens be found in North America?
Question 20: What occurs to many people when they see the massive bones in the pit wall? Question 21: What does the speaker suggest about the large number of dinosaur bones found in the pit?
Recording Three I would like particularly to talk about the need to develop a new style of aging in our own society. (22)Young people in this country have been accused of not caring for their parents the way they would have in the old country. And this is true. (23) But i is also true that old people have been influenced by an American ideal of independence and autonomy. So we live alone, perhaps on the verge of starvation, in time without fiends. But we arc independent. This standard American style has been forced on every ethnic group. Although there are many groups for whom the ideal is not practical, it is a poor ideal and pursuing it docs a great deal of harm. This ideal of independence also contains a tremendous amount of unselfishness.
In talking to today ’s young mothers, I have asked them what kind of grandmothers they think they are going to be. I hear devoted loving mothers say that when they are through raising their children, they have no intention of becoming grandmothers. (24) They are astonished to hear that in most of the world. throughout most of its history, families have been three or four generation-families Jiving under. the same roof. We have over-emphasized the small family uni—father, mother, small children. We think it is wonderful if grandma and grandpa, if they’re still alive, can live alone. We have reached the point where we think the only thing we can do for our children is to stay out of their way. The only thing we can do for our daughter in law is to see as little of her as possible. (25) Old people’s nursing homes. even the best one. are filled with older people who believe the only thing they can do for their children is to look cheerful when they come to visit So in the end. older people have to devote all their energies to not being a burden. We are beginning to see what a tremendous price we’ve paid for our emphasis on independence and autonomy. We’ve isolated old people and we’ve cut off the children from their grandparents. One of the reasons we have as bad a generation gap today as we do is that grandparents have stepped out. Young people are being deprived of the thing they need most: perspective to know why their parents behave so peculiarly and why their grandparents say the things they do.
Question 22: What have young Americans been accused of? Question 23: What does the speaker say about old people in the United States?
Question 24: What is astonishing to the young mothers interviewed by the speaker? Question 25: What does the speakers say older people try their best to do?
2020年7月英语六级听力真题小编就总结到这里了,希望大家都能认真练习真题,锻炼题感。更多关于大学英语六级考试的备考技巧,备考干货,新闻资讯,成绩查询,准考证打印入口,准考证打印时间等内容,小编会持续更新。祝愿各位考生都能认真备考,顺利通过考试。
6月大学英语六级真题及答案解析「阅读理解」
Section A选词填空 Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on ,Answer Street 2 with a single line through the centre. You may not use any of the words in the bank more than once. Questions 26 to 35 are based on the following passage. Pursuing a career is an essential part of adolescent development. "The adolescent becomes an adult when he26__________ a real job." To cognitive researchers like Piaget, adulthood meant the beginning of an27__________ . Piaget argued that once adolescents enter the world of work, their newly acquired ability to form hypotheses allows them to create representations that are too ideal. The28__________ of such ideals, without the tempering of the reality of a job or profession, rapidly leads adolescents to become29__________ of the non-idealistic world and to press for reform in a characteristically adolescent way. Piaget said: "True adaptation to society comes30__________ when the adolescent reformer attempts to put his ideas to work." Of course, youthful idealism is often courageous, and no one likes to give up dreams. Perhaps, taken31__________ out of context, Piaget's statement seems harsh. What he was32__________ , however, is the way reality can modify idealistic views. Some people refer to such modification as maturity. Piaget argued that attaining and accepting a vocation is one of the best ways to modify idealized views and to mature. As careers and vocations become less available during times of33__________ , adolescents may be especially hard hit. Such difficult economic times may leave many adolescents34__________ about their roles in society. For this reason, community interventions and government job programs that offer summer and vacation work are not only economically __35__ but also help to stimulate the adolescent's sense of worth. A. automatically B. beneficial C. capturing D. confused E. emphasizing F. entrance G. excited H. existence I. incidentally J. intolerant K. occupation L. promises M. recession N. slightly O. undertakes Section B段落匹配 Directions: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2. Can societies be rich and green? [A] our economies are to flourish, if global poverty is to be eliminated and if the well-being of the world's people enhanced—not just in this generation but in succeeding generations—we must make sure we take care of the natural environment and resources on which our economic activity depends." That statement comes not, as you might imagine, from a stereotypical tree-hugging, save-the-world greenie (环保主义者), but from Gordon Brown, a politician with a reputation for rigour, thoroughness and above all, caution. [B] A surprising thing for the man who runs one of the world's most powerful economies to say? Perhaps; though in the run-up to the five-year review of the Millennium (千年的)Goals, he is far from alone. The roots of his speech, given in March at the roundtable meeting of environment and energy ministers from the G20 group of nations, stretch back to 1972, and the United Nations Conference on the Human Environment in Stockholm. [C] "The protection and improvement of the human environment is a major issue which affects the well-being of peoples and economic development throughout the world," read the final declaration from this gathering, the first of a sequence which would lead to the Rio de Janeiro Earth Summit in 1992 and the World Development Summit in Johannesburg three years ago. [D] Hunt through the reports prepared by UN agencies and development groups—many for conferences such as this year's Millennium Goals review—and you will find that the linkage between environmental protection and economic progress is a common thread. [E] Managing ecosystems sustainably is more profitable than exploiting them, according to the Millennium Ecosystem Assessment. But finding hard evidence to support the thesis is not so easy. Thoughts turn first to some sort of global statistic, some indicator which would rate the wealth of nations in both economic and environmental terms and show a relationship between the two. [F] If such an indicator exists, it is well hidden. And on reflection, this is not surprising; the single word "environment" has so many dimensions, and there are so many other factors affecting wealth—such as the oil deposits—that teasing out a simple economy-environment relationship would be almost impossible. [G] The Millennium Ecosystem Assessment, a vast four-year global study which reported its initial conclusions earlier this year, found reasons to believe that managing ecosystems sustainably— working with nature rather than against it—might be less profitable in the short term, but certainly brings long-term rewards. [H] And the World Resources Institute (WRI) in its World Resources 2005 report, issued at the end of August, produced several such examples from Africa and Asia; it also demonstrated that environmental degradation affects the poor more than the rich, as poorer people derive a much higher proportion of their income directly from the natural resources around them. [I] But there are also many examples of growing wealth by trashing the environment, in rich and poor parts of the world alike, whether through unregulated mineral extraction, drastic water use for agriculture, slash-and-burn farming, or fossil-fuel-guzzling (大量消耗) transport. Of course, such growth may not persist in the long term—which is what Mr. Brown and the Stockholm declaration were both attempting to point out. Perhaps the best example of boom growth and bust decline is the Grand Banks fishery. For almost five centuries a very large supply of cod (鳕鱼) provided abundant raw material for an industry which at its peak employed about 40,000 people, sustaining entire communities in Newfoundland. Then, abruptly, the cod population collapsed. There were no longer enough fish in the sea for the stock to maintain itself, let alone an industry. More than a decade later, there was no sign of the ecosystem re-building itself. It had, apparently, been fished out of existence; and the once mighty Newfoundland fleet now gropes about frantically for crab on the sea floor. [J] There is a view that modem humans are inevitably sowing the seeds of a global Grand Banks-style disaster. The idea is that we are taking more out of what you might call the planet's environmental bank balance than it can sustain; we are living beyond our ecological means. One recent study attempted to calculate the extent of this "ecological overshoot of the human economy", and found that we are using 1.2 Earth's-worth of environmental goods and services—the implication being that at some point the debt will be called in, and all those services—the things which the planet does for us for free-will grind to a halt. [K] Whether this is right, and if so where and when the ecological axe will fall, is hard to determine with any precision—which is why governments and financial institutions are only beginning to bring such risks into their economic calculations. It is also the reason why development agencies are not united in their view of environmental issues; while some, like the WRI, maintain that environmental progress needs to go hand-in-hand with economic development, others argue that the priority is to build a thriving economy, and then use the wealth created to tackle environmental degradation. [L] This view assumes that rich societies will invest in environmental care. But is this right? Do things get better or worse as we get richer? Here the Stockholm declaration is ambiguous. "In the developing countries," it says, "most of the environmental problems are caused by under-development." So it is saying that economic development should make for a cleaner world? Not necessarily; "In the industrialized countries, environmental problems are generally related to industrialisation and technological development," it continues. In other words, poor and rich both over-exploit the natural world, but for different reasons. It's simply not true that economic growth will surely make our world cleaner. [M] Clearly, richer societies are able to provide environmental improvements which lie well beyond the reach of poorer communities. Citizens of wealthy nations demand national parks, clean rivers, clean air and poison-free food They also, however, use far more natural resources—fuel, water (all those baths and golf courses) and building materials. [N] A case can be made that rich nations export environmental problems, the most graphic example being climate change. As a country's wealth grows, so do its greenhouse gas emissions. The figures available will not be completely accurate. Measuring emissions is not a precise science, particularly when it comes to issues surrounding land use; not all nations have released up-to-date data, and in any case, emissions from some sectors such as aviation are not included in national statistics. But the data is exact enough for a clear trend to be easily discernible. As countries become richer, they produce more greenhouse gases; and the impact of those gases will fall primarily in poor parts of the world. [O] Wealth is not, of course, the only factor involved. The average Norwegian is better off than the average US citizen, but contributes about half as much to climate change. But could Norway keep its standard of living and yet cut its emissions to Moroccan or even Ethiopian levels? That question, repeated across a dozen environmental issues and across our diverse planet, is what will ultimately determine whether the human race is living beyond its ecological means as it pursues economic revival. 注意:此部分试题请在答题卡2上作答。 36. Examples show that both rich and poor countries exploited the environment for economic progress. 37. Environmental protection and improvement benefit people all over the world. 38. It is not necessarily true that economic growth will make our world cleaner. 39. The common theme of the UN reports is the relation between environmental protection and economic growth. 40. Development agencies disagree regarding how to tackle environment issues while ensuring economic progress. 41. It is difficult to find solid evidence to prove environmental friendliness generates more profits than exploiting the natural environment. 42. Sustainable management of ecosystems will prove rewarding in the long run. 43. A politician noted for being cautious asserts that sustainable human development depends on the natural environment. 44. Poor countries will have to bear the cost for rich nations's economic development. 45. One recent study warns us of the danger of the exhaustion of natural resources on Earth. Section C仔细阅读 Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A. , B. , C. and D.. You should decide on the best choice and mark the corresponding letter on Answer sheet with a single line through the centre. Passage One Questions 46 to 50 are based on the following passage. Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of a digital-media consultancy. So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year. Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates—especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the industry hopes. In theory, interactive advertising can engage viewers in a way that 30-second spots do not Unilever recently ran an interactive campaign for its Axe deodorant (除臭剂), which kept viewers engaged for more than three minutes on average. The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year. BrightLine iTV, which designs and sells interactive ads, says interest has surged: it expects its revenues almost to triple this year. BSkyB, Britain's biggest satellite-television service, already provides 9 million customers with interactive ads. Yet there are doubts whether people watching television, a "lean back" medium, crave interaction. Click-through rates have been high so far (around 3-4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together. 46. What does Colin Dixon mean by saying "It's been the year of interactive television advertising for the last ten or twelve years(Lines 4-5, Para. 1)? A. Interactive television advertising will become popular in 10-12 years. B. Interactive television advertising has been under debate for the last decade or so. C. Interactive television advertising is successful when incorporated into situation comedies. D. Interactive television advertising has not achieved the anticipated results. 47. What is the public's response to Cablevision's planned interactive TV advertising program? A. Pretty positive. B. Totally indifferent. C. Somewhat doubtful. D. Rather critical. 48. What is the impact of the wide use of digital video recorders on TV advertising? A. It has made TV advertising easily accessible to viewers. B. It helps advertisers to measure the click-through rates. C. It has placed TV advertising at a great disadvantage. D. It enables viewers to check the sales items with ease. 49. What do we learn about Unilever's interactive campaign? A. It proves the advantage of TV advertising. B. It has done well in engaging the viewers. C. It helps attract investments in the company. D. It has boosted the TV advertising industry.
什么是英语六级真题试卷?
《历届英语六级真题》百度云网盘资源下载地址 链接:https://pan.baidu.com/s/17mrvR6N5rz5DVcnjTZ-W7w ?pwd=keki 提取码:keki (资源内含:听力、真题、翻译、写作、答案解析等骨灰级整理)英语六级一般指大学英语六级考试。 大学英语六级考试(又称CET-6,全称为“College English Test-6”)是由国家统一出题的,统一收费,统一组织考试,用来评定应试人英语能力的全国性的考试,每年各举行两次。
六级真题什么时候出来
12月份。
根据环球网校官方网站官网显示,2022年下半年大学英语四六级笔试考试于12月10日15点-17点25分举行,所以2022年12月六级真题试卷已经有了。
全国大学英语四、六级考试,系教育部主办、由教育部教育考试院组织实施的全国统一标准化考试。
今天的内容先分享到这里了,读完本文《六级真题(六级真题word版下载)》之后,是否是您想找的答案呢?想要了解更多大学知识,敬请关注本站,您的关注是给小编最大的鼓励。
标签:六级真题2022年6月英语六级作文部分真题及答案2022英语六级6月作文部分真题及答案(2020年7月英语六级听力真题
免责声明:本文由用户上传,如有侵权请联系删除!